The usual suspects are innovating to shake up the Revenue Lifecycle market

The past few months have been particularly exciting in the Revenue Lifecycle space. Salesforce introduced its Revenue Lifecycle Management (RLM) product, now part of Revenue Cloud, while Conga launched its highly anticipated multi-channel, CRM-agnostic Advantage Platform as a new RLM solution. At the same time, niche players like Logik.io unveiled Transaction Manager to enhance their CPQ offering, while nue.io continues to innovate with its QTC solutions. This is just the tip of the iceberg when it comes to the activity in the space and this list is by no means exhaustive.

But what does this mean for enterprise customers still seeking the right opportunity to begin their transformation journey? After speaking with many of our customers and prospects, we've found that even before selecting a platform or technology, they want to assess their readiness for the Revenue Lifecycle journey. What surprised us is that most lacked some or all of the critical elements necessary for a successful transformation program. Regardless of the underlying tools and technologies supporting Revenue Lifecycle processes, we believe every organization should conduct a pre-program readiness assessment and address any gaps to maximize the return on their transformation investment.

Based on our recent conversations with prospects and customers, we've identified four key areas that define an organization's readiness.

Embarking on an RLM transformation without preparation can lead to challenges and even failure. We strongly advise that organizations looking to complete these programs successfully perform a pre-program readiness check and address any gaps before starting.

If you would like to learn how you can be organization, process, data and technology ready ahead of your revenue lifecycle transformation, reach out to one of our experts at info@cloudsale.co.uk.

Author: Ashish Arya - Enterprise Revenue Lifecycle Transformation Lead