Conga’s “API First” Advantage Platform delivers a true omni-channel B2B sales experience

Conga has recently unveiled its long-anticipated Advantage Platform, a.k.a. Revenue Lifecycle Management (RLM) platform, marking a significant advancement towards a truly omni-channel B2B sales process experience. At its core is a CRM-agnostic approach, making it adaptable to a variety of systems.

With an "API First" and "Headless" architecture at its core, Conga’s APIs form the backbone of the RLM platform, offering tremendous flexibility to integrate and embed revenue management into any sales process, regardless of the underlying platform.

While Conga continues to provide a seamless, integrated experience with Salesforce, the platform also paves the way for easy integration with emerging CRM solutions like HubSpot through its API gateway. Additionally, businesses with custom applications can now design their own user interfaces and integrate with Conga’s advantage platform using the same set of APIs. This flexibility can be extended to new interfaces, such as mobile and AI co-pilot, enabling them to leverage the same APIs for various revenue operations.

As this is an evolving platform, we advise our customers to verify the availability of specific modules within the Quote-to-Cash (QTC) process before beginning their transformation journey.  Some modules, such as Rebate Management and Service CPQ, are planned for future releases. It's also crucial to ensure that foundational data like products and pricing is synchronized between your current CRM and the Conga Advantage platform.

In conclusion, Conga’s Advantage platform represents a leap forward in creating multi-channel, CRM-agnostic B2B revenue lifecycle processes. It's an excellent fit for enterprises looking to harness a cutting-edge platform to handle complex computational tasks, such as large cart configurations, multi-dimensional pricing rules, and complex bundle structures. With over a decade of experience implementing Conga’s (formerly Apttus) QTC product suite for enterprise clients, we are well-positioned to help customers maximize the benefits of this new platform. If you would like to learn more, reach out to our team for assistance at info@cloudsale.co.uk.

Author: Ashish Arya - Enterprise Revenue Lifecycle Transformation Lead